Today viewers are highly dependent on Search Engines to help them find anything on their fingertips. This means, that doesn’t matter what your business is offerings, people you want to target are more likely to look for products or services like yours on Search Engines (Google, Bing, Yahoo). SEO is important for greater clarity and visibility of your business, which has a real value.
Today, SEO plays an important and crucial part of any effective marketing strategy. There is a tremendous change in the world of SEO. However, certain fundamental principles remain unchanged.
let’s go over a few of the reasons you should be optimizing your site.
1. Genuine and Authentic Reach.
As marketers know, Google has a much larger share of the search market than competitors such as Yahoo, Bing, Yandex, DuckDuckGo, and much more. Being on the top list of Google can be the dream of many people wherein SEO steps in. Our online presence represents our brand authenticity, establishes your targeted audience and SEO helps in managing online reputation.
2. SEO is Relatively Cheap.
Yes, it costs money. All the great things do, right?
But SEO is comparatively cheap, the payoff and ROIs are on the mark as SEO isn’t a marketing cost; it is a true business investment. Good SEO implementation is all that you need to change the entire game.
3. Helps to keep you ahead of your competitors.
As you optimize your website, you’re not just working to improve where your site ranks currently on results pages. You’re also getting ahead of your competitors slowly and steadily. Suppose that the first result on any given results page gets an average of 19.6% of the clicks. From there, the second result gets 16.32%, and the third gets 14.14%. This means that as you move up in search results, you’ll earn a larger percentage of the clicks for your target keywords and your competitors will earn less.
4. Easy to Measure Performance.
In the current scenario, where everything is digitalized it is essential to measure your performance. Wherein, SEO helps you to observe yours as well as your competitors Position through Google Analytics, GTmetrix, Google Webmaster, and many other metrics.
In the end, the main reason SEO is essential is that it can help you gain many of your business goals. It can help you grow better relationships with your targeted audience, drive more visitors to your website and increase conversion rate, which means more genuine customers, and more growth for your business.
6. Remove anything that slows down your website.
Previously, you could get away with a slow-loading website, but these days no one is patient enough to let the website open. Time being there are many options available in google itself where viewers can bounce which can lead to bounce rate issues. A slow landing page or website can irritate the user experience and automatically discourage people from getting through your product and service. SEO helps in recognizing such factors that slow down your website.
7. User Experience.
User Experience is something that is the most essential factor of business. Everyone wants their potential customers or viewers to have satisfaction after getting out of their website and Google’s ultimate goal is to provide one of the best possible results for their users. That is the reason why today, technical factors like mobile-friendliness, usability, and site speed play a much vital role in rankings than ever before.